Rival Schools 2 is mostly 3d, but has 2d cut scenes, yet all of it has plenty of personality. Sakura Taisen series is mostly 2d with the occasional 3d and has more personality than any game has the right to. Both are hardly ancient.
I'd also say the DOA series succeeds over all the other 3d fighters out there, but I know many people have a blind hatred of the series. Tina has a similar personality to B Jenet, but Tina's is actually developed somewhat. B Jenet was a very shallow character.
Basically, in the matter of personality, I don't think things have changed at all. There were plenty of lifeless 2D games too.
"I've watched while the maggots have defiled the earth. They have
built their castles and had their wars. I cannot stand by idly any longer." - Otogi 2
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