It's a hipster thing if you're drinking out of a mason jar in a restaurant in Brooklyn. It's sort of in the same vein as drinking PBR and wearing plaid. The blue collar aesthetic of it, I guess.
It's not really ironic in that they don't like it so they do it to yuk it up, it's more of a... I don't know, you don't expect to drink out of mason jars in New York City. I think drinking out of mason jars is a nice aesthetic.
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