Because you're buying something purely functional that gives little to no return. With cars, you can keep buying higher end awesome cars but unless you're competing in races there's eventually a point where you're purchasing vehicle power that does literally almost nothing for anywhere you drive, but you can still show them off and the general public still tends to gawk at such things. If nothing else you've got the penis envy thing going on. But no one gives a shit about what the video card inside your case looks like, the only reason it's there is to run stuff on your computer. I mean, we're only just now reaching some games where 2-3 year old cards can't do everything turned on high at 60fps, so what is a new card going to do? Run it at 200fps on a monitor that only displays 60?
Also, you're going to buy a card for $500 and that's somehow spending the same amount as people who skip a generation? Unless you're hanging around with people who are complete idiots about PC gaming or are just rich and don't care, no one should be spending $1000 on a card. That's just dumb.


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