You mention Starcraft 2, but think instead of fighters. SF4 could be pinned as nostalgia-bullshit, but then how would other fighting game efforts be seen as viable? I don't know if MvC3 is blowing up sales, but it's doing well enough for itself. MK9 is doing well too. I'd like to think it's because SF4 put interest in the genre back on the map and made other series worth pursuing again. I would think the same of Mario in that sense - sure, people come for the Mario/nostalgia/brand/whatev but that sets them up for potentially wanting to look for more stuff like 2D Mario when they're done.
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