It can't possibly bomb though. They're getting money that they don't have to pay back with a *successful* product. In most cases, you need to deliver a successful product regardless of quality. In this case, you probably have to deliver a good product regardless of success. Depending on your definitions, the correlation changes, but since we like to whine about that stuff, I'll just say it isn't close to +1.
The publisher IS the target audience (without the responsibilities of actually, well, publishing the game).


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