Games with female-only leads - where you couldn't choose any other option - did sell significantly less, EEDAR's COO Geoffrey Zatkin revealed.
"Games with a female-only protagonist got half the spending of female-optional, and only 40 percent of the marketing budget of male-led games. Less than that, actually."
Geoffrey Zatkin, EEDAR
"If you look at the first three months, with the smaller quantity of female-led games, they did not sell as well. The ones that were male-only sold better."
Male-only hero games sold 25 per cent better than those with an optional female hero, and 75 per cent better than whose with a female-only hero.
But this doesn't tell the whole story. These figures reflect the fact that games with female-only heroes get less than helf the marketing budget of titles with male-only heroes.
"Games with a female-only protagonist got half the spending of female optional, and only 40 per cent of the marketing budget of male-led games. Less than that, actually," Zatkin concluded.
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